Melanie Stern
Writer. Creator. Strategic. Empathic. Storyteller. Broadcaster. Mentor.
Experience Now & Then
Sr. Writer/Editor, Content & SEO Strategy Consultant
Just Make Sense Communications
Phoenix, AZ – February 2012 to Present
Craft internal and external digital/broadcast/print communications campaigns from concept through production working with cross-functional teams on a local, national, and international scale.
Sr. Writer/Editor, Video Director/Producer, Content & SEO Strategist
Eminent SEO, A Digital Agency
Mesa, AZ – March 2017 to October 2019
Create engaging web, social, broadcast, and print media content and strategic campaigns that drive traffic and engagement, build brand awareness, customer retention, and sales conversions. Client interface, presenting campaign ideology and work in progress. Quick turn deliverables web project launches in 30 days. Manage and mentor other writers. Ideate and orchestrate video shoots, direct and produce short social posts and long form video. Compose and review legal documents for compliance.
REALTOR®, State of Arizona
The Virtual Realty Group
Phoenix, AZ – April 2001 to Present
Market properties and represent buyers, sellers, and investors. Craft, review, and negotiate contracts. Direct third-parties in all transaction dealings towards successful transfer of sale. Three-time recipient of Executive Sales Awards while with RE/MAX Professionals. Other brokerage affiliations include Realty One Group, RE/MAX Professionals, and Cambridge Properties.
Creative Director/Managing Editor/Senior Writer
Safety Services Company
Tempe, AZ - March 2015 to September 2015
Manage and create OSHA- and OHS-driven compliant content (manuals, training kits, online learning courses) to enhance user experience for various North American business verticals. Manage/mentorwriters,graphicartists,videographers,andtranslator.Draft editorial department SOPs for content creation, versioning, archives, and security. Support sales enablement for two call centers. Departed to focus on different business vertical.
Strategic Communications Manager/Senior Writer
TriVita Health & Wellness (AZ)
October 2012 to February 2014
Write print, broadcast, and digital content for public-facing e-commerce sites and subscription sites. FAQs, and social media marketing in support of global commerce campaigns for consumers and affiliate marketing/sales distributors, business services and call center. Manage freelance creatives.
Project Manager/Senior UX/UI Web Marketing & Technical Content Writer/Editor
Intel
Chandler, AZ - December 2010 to June 2012
Draft original editorial and SEO marketing content for embedded system developer site migration to intel.com to drive consumer engagement and product sales. Collaborate with SMEs and Engineers on analysis and strategy. Product launches. Integrate and maintain information integrity and training guides. Maintain brand/legal compliance, revise internal style guide, conduct site audits.
Content Specifics*
Focus
Blogs, Websites, Email, Social Media, Print, Billboards, Banners, Radio, Podcasts, TV & Film, Direct Mail, Direct Response, Collateral Compensation Plans, White Papers, Product Briefs, Solution Briefs, Case Studies, FAQs, Mobile, Product Packaging, Recognition & Recruitment Campaigns, Sales Enablement Video, PowerPoint, Pitch Decks, Public Speaking, On-Air Talent, Voice Over, Creative Direction, Project Management, PR, Editorial Calendars, App Development, E-learning, SOPs, SEO
Verticals
Financial Services, Real Estate, Technology, Semiconductor, Software, CPGs, Direct-Selling, Medical, Alternative Therapies, Medical Device, Skin Care, Fitness, Nutrition, Behavioral and Mental Health, Drug and Alcohol Intervention and Treatment, Media and Entertainment, Non-Profit, Energy, Transportation, Manufacturing Hospitality, Human Resources, Retail, Cybersecurity
Door Openers, Awards & Accolades
On-Air Talent, Writer, Producer
KSLX & 93.3 KDKB; Sept 1996 - May 2000
HealthyLife.net; 2013-2014
Dave Pratt’s Star Worldwide Network; 2014 - 2015
2020 Published Fiction
“30 Days On” realistic fiction book written via my pen name Louisa Hutchins, Balboa Press (division of Hay House)
2012 Best Website; Computer Hardware | intel.com | Web Marketing Association
2012 Best-in-Class; Science/Technology | intel.com | Interactive Media Award
2010 –Writer Stevie Award Winner’s Submission; Vemma Nutrition
2008 Best Radio Ad Campaign; LifeLock | Stevie Award
1985 Sold Screenplay to Disney Feature Films; “A Boy and His Troll” written for their cable movie channel
Education
AZ Trauma Institute 2020-2023
CTSS (Certified Trauma Support Specialist), and Coursework in Cultural Humility
Academy of Radio/TV Broadcasting 1996
On-Air Broadcast Certification
AZ Real Estate Licensee 2001-2022
Sales
CSU Northridge, CA 1978-1982
Studied Radio, TV & Film with Writing Emphasis
Skills
MS, AP, and Chicago Styles; Excel, Word, PowerPoint, Sharepoint, Asana,
Salesforce, WordPress, Hootsuite, SmartSheet, TeamWork, Audacity, Outlook,
Documentum, Adobe Acrobat, Adobe CQ, Basecamp, Trello, Bugzilla,
Canva, Google Docs, SEM Rush, MOZ, Microsoft Teams, and Zoom.
*Client List Available Upon Request