Web

Digital prowess doesn’t mean the creative fundamentals of print go by the wayside — they are embraced and applied in a different way. Web content is individual and crucial in its own right though more beneficial when part of a cross-channel campaign. Writing for the web and other online platforms must entice and direct consumer behavior in a seamless, well- thought plan. When content leads, people will follow.

Melanie continues to create digital content that speaks to local and global markets. Comfortable working with graphic designers, SMEs, IT developers, and business owners, generating winning web spaces is not only the goal but part of the fun.